Demand is a service requirement An industrial customer does not purchase installed megawatts as an abstract measure. It needs power of suitable quality at the hour a production line must operate. That distinction creates opportunities for engineering firms, equipment suppliers and service businesses across BRICS markets. A factory considering expansion may value a predictable connection date more than an attractive headline tariff. A hospital may value tested backup arrangements. An irrigation operator may value a schedule that matches water demand. The IEA identifies industry, electric vehicles, cooling and data centres among the drivers examined in Electricity 2026. IEA Electricity 2026. This article draws an operational inference from that demand diversity: providers should segment buyers by the cost of interruption and their…