Advice becomes valuable when a client can use it A client rarely needs another presentation without a route to action. It needs a decision clarified, a process improved or a project delivered with accountable ownership. For consulting firms serving BRICS businesses, the opportunity is to connect analysis with implementation and measurable results. Generative tools may make drafting easier, but they increase the importance of judgment about the client's actual constraints, data and organizational capacity. The OECD's Generative AI and the SME Workforce report examines adoption, perceived benefits, skills and barriers among surveyed firms. Its findings should not be treated as a universal BRICS adoption rate. OECD SME workforce report. This article develops an original…