Sell the journey the traveller actually needs An airline seat is only one part of a business or leisure trip. Travellers also need workable connections, clear baggage arrangements, ground transport and help when plans change. For travel companies serving BRICS markets, the commercial opportunity can lie in coordinating these details for a defined customer group. A specialist service for small exporters, project teams or conference visitors may offer more value than a general catalogue of discounted flights. ICAO's economic-development work covers air transport as a connected industry and policy system. ICAO air-transport economics. The analysis here focuses on customer service and business design. It does not assume that a route, visa arrangement or airline schedule is available without current verification for the actual journey. Define a…