Recurring revenue needs recurring participation A fitness membership looks like recurring revenue, but its economic value depends on whether customers keep using and paying for the service. A club can celebrate a strong launch while accumulating future cancellations. For entrepreneurs across BRICS markets, the durable opportunity is to design participation that fits local schedules, budgets and social expectations. That involves more than buying equipment or building a booking application. It requires a service that people can continue to use when their initial motivation fades. The World Health Organization's 2022 physical-activity report addresses policy implementation and the cost of insufficient action. It provides a public-health backdrop, not a forecast of gym revenue. Health need and commercially accessible demand must be assessed separately. Choose a customer situation,…