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The blue-economy opportunity: selling reliability to aquatic-food businesses
A commercial opportunity beyond production volume
Aquatic-food businesses have several ways to grow without assuming that a larger harvest automatically creates a better company. They can preserve more usable output, deliver more predictable quality, strengthen buyer confidence and reduce the capital tied up between purchase and payment. For suppliers serving BRICS markets, those operational problems offer a practical entry into the blue economy. A company that solves one costly failure in a seafood value chain may build a more defensible business than a company selling a broad promise of sector transformation.
FAO's fisheries and aquaculture flagship publication examines aquatic food systems, resource management and the resilience of value chains. That is the context for this analysis; the commercial scenarios below are independent planning examples, not FAO market forecasts.
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