The opportunity sits inside the customer experience Furniture combines a visible product with an unusually demanding delivery experience. A customer can like the design and still reject the purchase because it arrives late, cannot fit through the entrance or proves difficult to assemble. For manufacturers and retailers across BRICS markets, those practical failures create an opening for businesses that connect design with installation, repair and continuing service. The modern opportunity is not only to sell another collection; it is to make the product easier to buy, use and keep. A useful commercial strategy begins with a specific setting: compact apartments, hospitality rooms, student accommodation or small offices. Each setting creates different constraints and replacement cycles. A broad national furniture forecast cannot capture these distinctions adequately. Design…